Time Inc. Launches Decor, DIY Hub for Millenials

diyNot to send you all away from Urban Nesting, of course, but yesterday Time Inc. launched The Snug, a new shelter site (or social aggregator, in their words) targeting millennials. I’m happy somebody is recognizing our potential and not just ragging on us. (Don’t even get me started.)

Anywho, I’m a fan of The Snug’s concept: To bring together content from across Time Inc. (which includes Real Simple, Southern Living and This Old House) and their partners (like Apartment Therapy, CasaSugar and HomeTalk), and merge it with original content in the form of how-tos, videos and lists on home design, decorating and DIY.

That’s pretty much all of my favorite things/sources in one place. Yessss.

But now some caveats. While I’m not a big fan of the design of the site itself (and in fact, there’s some definite issues in mobile view), I’m hopeful that’ll improve over time. For instance, is it just me or do the IKEA ads look low res? (Not that it’s the ads I should be concerned with, mind you.) Also, one of the subheds is this: “LC is the boss, applesauce.” Seriously? Lauren Conrad may think that’s cute, but the rest of us are rolling our eyes. And apparently millennials don’t like capital letters?

Grow up, Time Inc. I want to like you.

(Image: Time Inc.)

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